| 10.12.09 |
OPP Roundtable - Social media
An OPP Roundtable debate regarding social media as a property sales, marketing and PR tool was recently hosted by TTA Group.
Leading the roundtable debate were;
- Natasha Gomer, Head of Digital Media, Frank & Earnest
- Rupert Bates, Editorial Director, Globespan Media, Roy Bristow
- Managing Director, 140Property
- Ryan Briggs, Founder, The Construction Network (tCn)
- Ardi Kolah, Chief Executive, Guru in a Bottle
- Monica Rowe, Senior Marketing Manager
- Chesterton Humberts and Laurence Jones
- European Regional Manager, Jamaica Trade & Invest.
Opening a debate on the subject at the offices of property PR specialists TTA Group, and chaired by its CEO Tricia Topping, sales and marketing 'guru' Ardi Kolah kicked things off by saying: “The media landscape is totally different to the way it used to be. Most media is socially oriented and focused on interaction with the audience. We'll soon lose the ‘social media’ tag because it's really just media.”
The mix is everything, of course, but what does this mean to the agents and developers barely managing to keep the receivers at bay? “The reason we're all here is to find out how the property industry can instill or restore trust,” added Kolah. “Social media is a good way of listening, and we need to know more about our audience.” Roy Bristow, a specialist in social media marketing, emphasised this point on trust, pointing out that property companies have been scared of dealing with social media because of its more negative aspects. “Everyone here probably saw the piece in The Observer about Harlequin's project delays last week,” he said. “How much impact will that have on sales and, as people debate it on blogs and forums, how much damage could this do to its reputation? “Developers either don’t respond to it or they try to control it; but it's not about control, it's about influence. It's about getting an advocate to support your brand.”
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